The Myth of Creativity Unraveled
John Cleese’s “Creativity: A Short and Cheerful Guide” shatters the myth that being creative is the sole domain of artists. True to his word, Cleese asserts, “…if you can find a way of doing things that is better than what has been done before, then you are being creative.” This statement resonates deeply with the insights from a book I read a while back called “Creative Confidence” by David and Tom Kelley, reinforcing that creativity is not just for the traditional artist but for anyone. It’s why they created the d.school at Stanford University – an opportunity for students from different backgrounds and majors to come together and solve real-world issues.
The Unconscious Mind: Your Silent Partner in Creativity
John Cleese’s exploration of the creative process took root during his time at Cambridge. Although he studied law, his role with “The Frost Report” as both a writer and performer marked the beginning of an intriguing discovery about creativity. He noticed projects that seemed nearly impossible became manageable after stepping away, noting how powerful the unconscious mind can be in the creative process. This practice, rooted in his early creative endeavors, was later reinforced by Guy Claxton’s book “Hare Brain, Tortoise Mind.” Claxton’s ideas further deepened Cleese’s appreciation for the ‘tortoise brain’—a slower, more reflective mode of thought just as vital as the rapid ‘hare brain’ for creative success.
Embracing the Creative Process
Cleese makes one of the most striking points about the creative tolerance for the unresolved, noting that “…creative people are much better at tolerating the vague sense of worry we all get when we leave something unresolved.” It’s a call to embrace the messiness of creation, much like a child lost in play, unconcerned with the end, fully immersed in the moment.
Navigating the Creative Maze
- Draw From What You Know: John advises focusing on areas you’re familiar with because “…you are most likely to be creative in an area that you already know and care about.”
- Seeking Inspiration: He suggests looking for inspiration by borrowing ideas from those you admire—remembering that this is very different from plagiarism.
- The Imaginative Leap: John notes that for most Nobel laureates, many breakthroughs seem to come “…completely out of the blue… After years of pondering, it just…popped into their minds.”
- The Eternal Beginner: Maintain a beginner’s mindset, John emphasizes, to avoid the trap of thinking you know it all after initial success.
- Early Panic, Early Success: “The good thing about panic is that it gives you energy…it will help you get the job done,” John mentions, highlighting the motivational side of panic.
- Mood and Mindset: Your mood shapes your thoughts – staying positive is crucial for a constructive mindset.
- Overconfidence Check: It’s crucial to stay open-minded because “…the trouble is most people want to BE right. The very best people, however, want to KNOW if they’re right.”
- Idea Evolution: Test and iterate your ideas, and be ready to “kill your darlings” advice given to John by Bill Goldman. If the project’s main direction changes,”…a good writer will jettison it…a less good writer will hang on to it.”
- Valuable Feedback: Finally, John suggests seeking a second opinion with questions about boredom, confusion, credibility, and emotional response.
Navigating the path of creativity can often feel like a maze, but with these tips from John Cleese’s “Creativity: A Short and Cheerful Guide,” you’ll have a compass to guide you. Whether you’re a seasoned creator or starting a new creative adventure, these insights can help unlock your potential and lead to your next big idea.
Keep the Inspiration Flowing: More Must-Reads
For more inspirational books, check out my review of Becky Blades’s “Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Idea. ”